Master of Business Administration (MBA) in Strategic Digital Marketing is a 90 ECTS, European Qualifications Framework (EQF) full-degree Level 7 programme. This programme is fully accredited by Council for Higher Education Development, USA and is under pending approval by Malta Further & Higher Education Authority (MFHEA).
EU Global accepts both experiential Recognition of Prior Learning (RPL) and credit transfer through the use of learning outcomes for either an advanced entry into the programme, or module exemptions for an advanced progression in a programme.
EU Global MBA in Strategic Digital Marketing is highly relevant as businesses increasingly shift toward digital platforms.
By 2025, global digital ad spending is projected to surpass $600 billion, highlighting the growing need for skilled professionals in this field. Studies show that companies with advanced digital marketing strategies can achieve up to 2.8 times higher revenue growth. With over 4.9 billion internet users worldwide, businesses must leverage data analytics, social media, SEO, and digital content strategies to reach and engage their target audiences effectively. Additionally, 76% of marketing leaders prioritize data-driven decision-making, underscoring the importance of this skill set.
This MBA equips professionals with expertise in digital tools, consumer behavior insights, and performance metrics to optimise marketing campaigns. Graduates are well-positioned to lead in roles that require integrating technology and creativity to drive brand awareness, customer engagement, and business growth in today’s digital economy.
EU Global follows a few unique concepts for teaching its MBA students. These are:
EU Global Master of Business Administration begins with Period 0 where the basics are taught that helps to make of the entire tenure of studies. Post the foundation, the learners study in modular manner to study and research on one module at one time.
Post Graduate Diploma in Strategic Digital Marketing is available as an exit award for those who complete 60 ECTS and Post Graduate Certificate in Strategic Digital Marketing is available as an exit award for those who complete 30 ECTS.
EU Global follows continuous and end of the module assessment. Continuous assessment counts towards the final grades.
The nature of final assessment is the report submission. The report can be a project, analysis, case study, research paper, etc.
Grading system can be accessed via Quality Policies in Download section
Set the base to learn the best of your MBA!
Know employability skills & ways to develop it |
Learn the “Reflective” way |
How to reach the desired level of outcomes |
Data Analysis using MS Excel |
Develop LinkedIn Profile |
Academic Writing |
This module provides an in-depth exploration of management practices and the complexities of organizational dynamics in contemporary business environments. It emphasizes the role of management in shaping organizational behaviour, culture, and effectiveness. Through a combination of theoretical frameworks and practical applications, students will gain a comprehensive understanding of how to navigate and influence the internal and external forces that impact organizations.
This MBA module is intended to examine the theory and current practice of financial reporting, managerial and cost accounting, analysis, and valuation in organizations of various sizes and ranges. Students will get exposure to develop a framework for the use of accounting theory, practice, and tools in the management and leadership of organizations. This will also enable them to apply financial standards and ratios to financial statements and reports for a selection of for-profit, non-profit, and public organizations.
This module focusses on professional development that requires students’ active engagement with a wide variety of materials, activities, and resources to interpret financial data for the purpose of constructing risk assessment, valuation, forecasting activities, and reporting financial results. It will also acquaint them with the preparation of financial statements and understanding of accounting reports.
In today’s rapidly evolving digital landscape, businesses must adapt their marketing strategies to effectively engage with consumers and drive growth. The Strategic and Digital Marketing module equips MBA students with the knowledge and skills required to navigate the complexities of digital marketing and leverage technology to achieve competitive advantage. This module offers a comprehensive exploration of digital marketing strategies, tools, and best practices, with a focus on strategic decision-making and management in the digital era. The module emphasizes the integration of digital marketing with overall business strategy, exploring how data-driven insights can inform marketing decisions, enhance customer engagement, and drive organizational performance.
Project and Operations Management is a critical area of business that focuses on the efficient and effective management of processes and projects to achieve organizational goals. This MBA module is designed to equip students with a deep understanding of the principles, tools, and techniques essential for managing projects and operations in various industries.
The module covers key topics such as project management methodologies, operations strategy, process optimization, quality management, and supply chain management. Students will learn how to plan, execute, and control projects, ensuring they are completed on time, within scope, and on budget. Additionally, the module delves into the management of operations, emphasizing the importance of aligning operational capabilities with strategic objectives to enhance productivity, quality, and customer satisfaction.
This MBA module is intended to give students exposure to finance problems that are prevalent within organizations at the board level. It will equip students to work with finance and accounting experts in the industry confidently. By the end of this module, students will have a grasp of the fundamentals of financial analysis and corporate financial theory. They will understand how to tackle the main financial problems that they are likely to encounter in their job. The financial issues discussed will be those relevant in the private and public sectors and also in the context of a global perspective.
This MBA module is intended to give students exposure to organizational strategies that involve many activities, and therefore, managers should pursue a chosen strategy with consistency and commitment. Students will get to learn the challenges posed by their organization’s environment and see how they can best identify and exploit their organization’s potential sources of advantage. They will equipped with organizational resources and capabilities and the way it competes for scarce resources and customers for its products or services.
This module on The Dynamics of Strategy will be the fifth compulsory stage of the MBA programme providing students with a comprehensive knowledge of real-life examples and case study situations, and to reflect on and challenge their understanding of strategy
This module is designed to equip MBA students with the economic principles and analytical tools necessary for making informed business decisions. By integrating microeconomic and macroeconomic concepts, students will learn to analyse market dynamics, evaluate the impact of economic policies, and apply economic reasoning to real-world business challenges. The module emphasizes practical decision-making skills, enabling students to interpret economic data, assess risks, and formulate strategies that enhance organizational performance in a global economic environment.
This module provides an in-depth exploration of the principles and practices of ethical leadership and governance in the context of contemporary business environments. It examines the moral responsibilities of leaders and the governance frameworks that support ethical decision-making within organizations. The module emphasizes the development of ethical leadership qualities, critical thinking, and the application of governance standards in complex and dynamic business situations. Through case studies, theoretical insights, and practical applications, students will gain a comprehensive understanding of how to lead with integrity and ensure good governance in their organizations.
This module offers a comprehensive examination of corporate sustainability, integrating it with leadership practices essential for driving sustainable business strategies. It explores the intersection of environmental stewardship, social responsibility, and economic performance, emphasizing the role of leadership in fostering a culture of sustainability within organizations. Students will engage with theories, models, and real-world cases to understand how effective leadership can contribute to sustainable development goals, ensuring long-term business success while addressing global challenges such as climate change, resource scarcity, and social equity.
In the present technologically fluid & globalised business environment, effective self-expression is the key to personal success and effective communications are the cornerstone of organisational success. This module develops the soft skills that are needed for both. It is designed as an advanced university level module. It combines state-of-the-art theory with celebrated case studies of their practical applications.
Effective communication is a critical component of leadership, collaboration, and strategic decision-making. This module emphasizes the development of oral, written, and interpersonal communication skills tailored to various business contexts. Students will learn how to craft persuasive messages, manage cross-cultural communications, and utilize digital tools to enhance business communication. By the end of the module, students will be equipped to communicate with clarity, confidence, and impact, ensuring their success in leadership roles and collaborative environments.
This module is designed to enhance students’ comprehension of the theoretical and practical aspects that shape the consumer’s behaviour, both individuals and organizations. Studying the decision-making processes of consumers, identifying their motivations, and understanding how various contexts and behaviours impact consumption, the student will gain the ability to strategically utilize this knowledge in creating customer value. Additionally, they will learn how to effectively analyse and question existing marketing strategies and consumer communication approaches. Students will also learn to assess how consumer research is conducted and enhance their intellectual and analytical skills in interpreting societal and cultural trends, in parallel with psychological consumer behaviours, to better inform marketing strategies.
This module offers a practical introduction to digital and social media technologies like Twitter, Facebook, IoT devices, and affiliate networks, focusing on their marketing applications. It explores the main features of digital and social media, examines theoretical concepts such as trust and customer engagement, and analyses trends and usage patterns to provide a framework for understanding and evaluation. The course also covers the legal and ethical issues of digital marketing. It includes knowledge on cutting-edge strategies for using social media to achieve branding and communication objectives, with a focus on scientific and strategic approaches and hands-on implementation of online marketing strategies.
This MBA module on Digital Customer Experience will explore the principle and practices of creating exceptional digital experience. It will help the learners in understanding the ways to adapt to the changes in digital customers’ needs. This module is designed to provide students with a deep understanding of how digital transformation is reshaping customer interactions and expectations. In today’s rapidly evolving digital landscape, businesses must prioritise creating seamless, personalised, and engaging experiences for their customers across all digital touchpoints. This course explores the strategies, tools, and technologies essential for designing, managing, and enhancing digital customer experiences. Students will gain insights into the key elements that drive customer satisfaction, loyalty, and advocacy in the digital era, enabling them to craft experiences that align with the evolving needs and preferences of the modern customer.
This module is designed to enhance learners’ grasp of the fundamental principles involved in brand management and brand equity. It will equip students with the ability to create a strategic branding approach that aligns with the overall corporate brand. Learners will gain insights into marketing from a branding viewpoint and acquire skills necessary for developing and positioning brand strategies. Additionally, they will learn to manage brands effectively to ensure they fulfill their brand promise. The unit will also cover critical aspects of building robust brands and maximizing the value of existing brands across different industries and sectors.
The primary objective of this course is to provide students with in-depth knowledge and analytical skills to understand and implement Net Zero strategies within various industries. Students will gain a solid foundation in Greenhouse Gas Accounting, explore the concept and application of science-based targets, and evaluate the adaptability of businesses and society to climate change, including the challenges they may face.
The Digital marketing analytics module will equip students with necessary skills required to measure, analyse and interpret the digital marketing performance. Digital marketing analytics course is the foundational and basic course of digital marketing, and the knowledge of this course will be helpful for the learners in optimizing and connecting results across all digital marketing strategies. This course not only strengthens the conceptual knowledge of the students but also practical insights in improving their marketing strategies. This course will provide hands-on experience on analytics tools. This course will improve problem-solving and analytical skills of the students.
This module provides MBA students with the critical skills and knowledge to drive innovation and apply design thinking in entrepreneurial ventures. Students will explore the principles of innovation management, the processes involved in bringing new ideas to market, and the strategic use of design thinking to solve complex business problems. The module integrates theory with practical applications, enabling students to cultivate a mindset for creativity, experimentation, and customer-centric design. By the end of the module, students will be equipped to lead innovation initiatives and create sustainable value in entrepreneurial contexts.
This module provides MBA students with the foundational skills and knowledge needed to conduct rigorous and effective research across various disciplines. Through this module, students learn the principles and techniques essential for designing, executing, and interpreting research studies. They delve into topics such as formulating research questions, selecting appropriate data collection methods, understanding sampling techniques, and mastering data analysis methods, both qualitative and quantitative. Moreover, the module covers ethical considerations, emphasising responsible and transparent research practices. Students gain proficiency in constructing research proposals, reviewing existing literature, and presenting findings with clarity and precision.
The Capstone Consulting Project is a culminating experience in the MBA program, designed to integrate and apply the knowledge and skills acquired throughout the module of study. Students will work in teams or individually to address real-world business challenges presented by partnering organizations. This project offers an opportunity to engage in a comprehensive consulting assignment, providing strategic recommendations and actionable solutions to complex business problems. The module emphasizes critical thinking, problem-solving, collaboration, and professional communication. Through this hands-on experience, students will demonstrate their ability to deliver value to organizations while refining their consulting and leadership skills.
If this programme is offered in on-campus mode, this can be taken along with internship.
EU Global unique teaching Andragogy of evidence-based management allows learners to practice, recommend and reflect for continuous growth.
EU Global provides following in addition to the content:
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MBA in Accounting and Finance
The learner will be able to:
a) Critically identify, assess and analyse various business and management theories and techniques
b) Critically examine and evaluate the importance of effective strategic human resource management within organisations and its overall impact on organisational performance
c) Analyse and critically assess the ethical considerations and their implication of business decision making
d) Critically identify and evaluate the use of information technology in business management and problem solving
e) Analyse and critically assess the importance of effective finance management to ensure the success an organisation
f) Critically analyse and assess the use and importance of strategies in business administration
g) Reflect on and critically examine and evaluate the importance of risk management and compliance with relevant regulations when managing business organisations
h) Critically assess and analyse the effect that the global environment, as well as its trends and issues has on businesses
i) Examine and evaluate global trends and challenges within the field of finance
Learning Outcomes for Skills obtained at the end of the programme
The learner will be able to:
a) Exhibit professional verbal and written communication skills in the field of finance
b) Apply effective critical thinking, creative thinking, and problem-solving skills
c) Practice effective management and leadership tools and techniques in view of global perspectives
d) Source, assess and analyse in detail various information through the effective use of information technology available in the finance sector
e) Synthesise and analyse information to evaluate business opportunities and carry out effective decision making through financial tools
f) Exhibit in-depth knowledge of the laws and regulatory frameworks relevant to business environments
g) Apply qualitative and quantitative analysis to carry out effective decision making related to various business and ethical issues
h) Practice the effective implementation of various tools and techniques to overcome challenges in implementing accounting standards for financial reporting, financial risk management, digital developments, sustainability and global mergers and acquisitions
Sr.No. | Programme Titles | ECTS | Duration (months) | One-time Fee | Monthly Installments | Total | One payment | 2 payments, beginning of every month | Total |
---|---|---|---|---|---|---|---|---|---|
1 | Master of Science (M.S) in Data Science and Artificial Intelligence | 90 | 18 | 999 | 7182 | 8181 | 6950 | 3750 | 7500 |
2 | Master of Science(MS) in Data Science and AI (Top Up) | 30 | 6 | 499 | 2394 | 2893 | 2450 | ||
3 | Post-Graduate Diploma in Data Science & Artificial Intelligence | 60 | 12 | 499 | 4788 | 5287 | 4450 | 2350 | 4700 |
4 | Post-Graduate Certificate in Data Science | 30 | 6 | 499 | 2394 | 2893 | 2450 | ||
5 | Doctor of Business Administrtaion | NA | 24 | 999 | 9576 | 10575 | 8950 | 4750 | 9500 |
6 | Undergraduate Diploma in Business Administration | 120 | 12 | 499 | 4788 | 5287 | 4450 | 2350 | 4700 |
7 | Undergraduate Higher Diploma in Business Administration | 180 | 24 | 499 | 9576 | 10075 | 8950 | 4750 | 9500 |
8 | Bachelor of Arts in Business Administration | 60 | 36 | 499 | 14364 | 14863 | 11000 | 6650 | 13300 |
9 | Bachelor of Arts in Business Administration (Top-up) | 60 | 12 | 499 | 4788 | 5287 | 4450 | 2350 | 4700 |
10 | Master of Business Administration (MBA) | 90 | 18 | 999 | 7182 | 8181 | 6950 | 3750 | 7500 |
11 | MBA Top-up | 36 | 6 | 499 | 2394 | 2893 | 2450 | ||
12 | Undergraduate Higher Diploma in Accountancy and Finance | 120 | 24 | 499 | 9576 | 10075 | 8950 | 4750 | 9500 |
13 | Bachelor of Arts in Accountancy and Finance | 180 | 36 | 499 | 14364 | 14863 | 11000 | 6650 | 13300 |
14 | Bachelor of Arts in Accountancy and Finance (top-up) | 60 | 12 | 499 | 4788 | 5287 | 4450 | 2350 | 4700 |
15 | Post Graduate Diploma in Accounting and Finance | 60 | 12 | 499 | 4788 | 5287 | 4450 | 2350 | 4700 |
16 | Master of Business Administration in Accounting and Finance | 90 | 18 | 999 | 7182 | 8181 | 6950 | 3750 | 7500 |
17 | MBA Accounting & Finance (top-up) | 36 | 6 | 499 | 2394 | 2893 | 2450 | ||
18 | Undergraduate Higher Diploma in Tourism and Hospitality Management | 120 | 24 | 499 | 9576 | 10075 | 8950 | 4750 | 9500 |
19 | Bachelor of Arts in Tourism and Hospitality Management | 60 | 36 | 499 | 14364 | 14863 | 11000 | 6650 | 13300 |
20 | Bachelor of Arts in Tourism and Hospitality Management (Top-up) | 60 | 12 | 499 | 4788 | 5287 | 4450 | 2350 | 4700 |
21 | Master of Business Administration in Tourism and Hospitality Management | 90 | 18 | 999 | 7182 | 8181 | 6950 | 3750 | 7500 |
22 | MBA in Tourism and Hospitality Management (top-up) | 36 | 6 | 499 | 2394 | 2893 | 2450 |
Fee Regulations
On-Campus Graduation Fee: Euro 799
This includes graduation gown, degree felicitation, graduation day Lunch or Dinner. This doesn’t include travel, lodging, or other expenses.
Online Graduation Fee : None
Courier of degrees: None
Certificate Verification Fee : Euro 150
Deferral Fee: No additional fee for deferrals up to 1 year, post which Euro 150 per month of deferral fee is to be paid.
Blended Programmes:
This programme offers an opportunity to study 1 year online and 1-year on Campus in France, or Germany or Malta
Online fee will be applicable for Online duration, and Full-time programme fee will be applicable for Campus where you get selected.
In case of blended programmes, monthly installments are not possible for online part.
On-Campus Programme Fee:
Please review under respective campuses
Credit Transfer Fee:
There is a 9 Euros per ECTS, subject to a minimum fee of Euro 300 for credit transfer and exemption evaluations. In any case the total fee will not exceed the total cost of the programme/ respective credits for which RPL application is made.
Portfolio Evaluation Fee for Non-formal recognition:
The portfolio application fee of Euro 300 and an additional portfolio evaluation fee will be determined after the initial screening, which you can accept or reject, but in any case the total fee will not exceed the total cost of the programme/ respective credits for which RPL application is made. An additional credit or debit card fee may be applicable.
MS in Data Science and AI (Top Up)
Post-Graduate Diploma in Data Science & Artificial Intelligence
Master of Business Administration (MBA)
MBA in Environment, Energy And Sustainability Management
MBA in Strategic Digital Marketing
MBA in Operations And Supply Chain Management
MBA in Tourism And Hospitality Management
MBA in Strategic Human Resource Management
MBA in Health Economics & Healthcare Management
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