Publications
@ EU Global
Call for Papers
Call for Chapter
Women, Trade and Impact : Innovating Sustainable Economies
Editor : Prof. Dr. Arshi Naim
Prof. Dr. Kanika Gupta
Prof. Dr. Preeti Singh Bahadur
Publisher: Nova Science Publisher
Please Submit Proposal At research@eugloba.edu.eu
Call for Chapter
CSR Approaches to AI, Automation, and the Future of Ethical Labor
Editor: Arshi Naim, Ibn Rushd College for Management Sciences, Saudi Arabia
Publisher: IGI Global Scientific Publishing
Opportunity for faculty and Scholars of European Global Institute of Innovation and Technology.
Please submit proposals at research@euglobal.edu.eu
Call for Chapter
Managing Artificial Intelligence for Accelerating the Implementation of the United Nations Sustainable Development Goals
Editor: Dr. Arshi Naim, Professor in Business Management, European Global Institute of Innovation and Technology, Malta.
Publisher: World Journal of Science, Technology and Sustainable Development (WJSTSD)
Opportunity for faculty and Scholars of European Global Institute of Innovation and Technology for Free Scopus-Indexed Publication.
Please submit proposals at research@euglobal.edu.eu, cc to dr.naim@euglobal.edu.eu
Call for Chapter
Greening the Future in Arab World: Digital Transformation and Sustainable Development.
Editor: Dr. Arshi Naim, Professor in Business Management, European Global Institute of Innovation and Technology, Malta.
Publisher: World Journal of Science, Technology and Sustainable Development (WJSTSD)
Opportunity for faculty and Scholars of European Global Institute of Innovation and Technology for Free Scopus-Indexed Publication.
Please submit proposals at research@euglobal.edu.eu, cc to dr.naim@euglobal.edu.eu
Book Publications
1. Global Perspectives on Quality Management and Accreditation in Higher Education
Arshi Naim (European Global Institute of Innovation and Technology, Malta), Alok Saklani (Apeejay School of Management, India), Shad Ahmad Khan (University of Buraimi, Oman), and Praveen Kumar Malik (Lovely Professional University, India)
Indexed In: SCOPUS
Release Date: February, 2025|Copyright: © 2025 |Pages: 556
DOI: 10.4018/979-8-3693-9481-6
ISBN13: 9798369394816|ISBN13
Softcover: 9798369394823
EISBN13: 9798369394830
Web link: https://www.igi-global.com/book/global-perspectives-quality-management-accreditation/356356
2. Building a Brand Image Through Electronic Customer Relationship Management
Arshi Naim (European Global Institute of Innovation and Technology, Malta) and Sandeep Kumar Kautish (Lord Buddha Education Foundation, Asia Pacific University, India)
Indexed in: SCOPUS
Release Date: June, 2022|Copyright: © 2022 |Pages: 360
DOI: 10.4018/978-1-6684-5386-5
ISBN13: 9781668453865| ISBN10: 166845386X| ISBN13
Softcover: 9781668453872| EISBN13: 9781668453889
Web link: https://www.igi-global.com/book/building-brand-image-through-electronic/295237
3. Global Applications of the Internet of Things in Digital Marketing
Arshi Naim (European Global Institute of Innovation and Technology, Malta) and V. Ajantha Devi (AP3 Solutions, India)
Indexed In: SCOPUS
Release Date: May, 2023|Copyright: © 2023 |Pages: 410
DOI: 10.4018/978-1-6684-8166-0
ISBN13: 9781668481660|ISBN10: 1668481669|ISBN13
Softcover: 9781668481677|EISBN13: 9781668481684
Web link: https://www.igi-global.com/book/global-applications-internet-things-digital/311837
4. Evaluating Global Accreditation Standards for Higher Education
Arshi Naim (European Global Institute of Innovation and Technology Malta.), Alok Saklani (Swami Rama Himalayan University, India), Shad Ahmad Khan (University of Buraimi, Oman), and Praveen
Kumar Malik (Lovely Professional University, India)
Indexed In: SCOPUS
Release Date: April, 2024|Copyright: © 2024 |Pages: 406
DOI: 10.4018/979-8-3693-1698-6
ISBN13: 9798369316986|ISBN3 Softcover: 9798369346136|
EISBN13: 9798369316993
Web link: https://www.igi-global.com/book/evaluating-global-accreditation-standards-higher/329615
5. Harnessing High-Performance Computing and AI for Environmental Sustainability
Arshi Naim (European Global Institute of Innovation and Technology Malta)
Indexed In: SCOPUS
Release Date: May, 2024|Copyright: © 2024 |Pages: 401
DOI: 10.4018/979-8-3693-1794-5
ISBN13: 9798369317945|ISBN13
Softcover: 9798369346570| EISBN13: 9798369317952
Web link: https://www.igi-global.com/book/harnessing-high-performance-computing-
environmental/330142
6. AI Applications for Business, Medical, and Agricultural Sustainability
Arshi Naim (European Global Institute of Innovation and Technology Malta)
Indexed In: SCOPUS
Release Date: March, 2024|Copyright: © 2024 |Pages: 322
DOI: 10.4018/979-8-3693-5266-3
ISBN13: 9798369352663|ISBN13 Softcover: 9798369352670| EISBN13: 9798369352687
Web link: https://www.igi-global.com/book/applications-business-medical-agricultural-
sustainability/339682
7. Fraud Prevention, Confidentiality, and Data Security for Modern Businesses
Arshi Naim (European Global Institute of Innovation and Technology, Malta), Praveen Kumar Malik (Lovely Professional University, India), and Firasat Ali Zaidi (Tawuniya Insurance, Saudi Arabia)
Release Date: January, 2023|Copyright: © 2023 |Pages: 347
DOI: 10.4018/978-1-6684-6581-3
ISBN13: 9781668465813| ISBN10: 1668465817|ISBN13
Softcover: 9781668465820| EISBN13: 9781668465837
Web link: https://www.igi-global.com/book/fraud-prevention-confidentiality-data-security/302621
8. Data Visualization Tools for Business Applications
M. Anandhavalli Muniasamy (King Khalid University, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology Malta.), and Anuj Kumar (Rushford Business School, Switzerland)
Release Date: September, 2024|Copyright: © 2025 |Pages: 482
DOI: 10.4018/979-8-3693-6537-3
Web link: https://www.igi-global.com/book/data-visualization-tools-business-applications/344792
9. Transforming Business Practices With AI-Powered Green Marketing
Arshi Naim (European Global Institute of Innovation and Technology, Malta), Praveen Kumar Malik (Lovely Professional University, India), and Firasat Ali Zaidi (Tawuniya Insurance, Saudi Arabia)
Release Date: September, 2025|Copyright: © 2026 |Pages: 404
DOI: 10.4018/979-8-3373-3017-4
ISBN13: 9798337330174| ISBN10: 9798337330181|ISBN13
Softcover: 9781668465820| EISBN13: 9798337330198
Web link: https://www.igi-global.com/e-resources/e-collections/e-book-collection/no-access
10. Optimizing Business Insights Data Visualization Applications in Sales Forecasting, Marketing Analytics, and Financial Reporting
Copyright: © 2025 | Pages: 22
ISBN13: 9798369365373 | ISBN13 Softcover: 9798369365380 | EISBN13: 9798369365397
11. Enhancing Business Applications in ENT Diseases Management Through Data Visualization
Web link: https://www.igi-global.com/e-resources/e-collections/e-book-collection/no-access
12. Global Perspectives on Quality Management and Accreditation in Higher Education
Web link: https://www.igi-global.com/e-resources/e-collections/e-book-collection/no-access
13. Fostering Economic Diversification and Sustainable Business Through Digital Intelligence
Web link: https://www.igi-global.com/chapter/leadership-and-change-management-for-sustainable-healthcare-in-the-digital-era/373044
14. Telecommunication Growth and Business Opportunities in India's Evolving Market: Trends, Investment, and Future Prospects
Web link: https://ieeexplore.ieee.org/document/11101402
15. Utilization of Quality of Service in Basic Wireline Telecom Services for enhancing Consumer Satisfaction in Assam region
Web link: https://ieeexplore.ieee.org/document/11012535
16. Global Perspectives on Quality Management and Accreditation in Higher Education
Web link: https://www.igi-global.com/gateway/chapter/370515
17. Navigating the Tightrope: Ethical Challenges and Standards in Medical Accreditation
Web link: https://www.igi-global.com/gateway/chapter/370511
18. Stitching Sustainability Crafting Fashion Brands Through Social Media Marketing
Web link: https://www.igi-global.com/gateway/chapter/373046
19. Utilization of Quality of Service in Basic Wireline Telecom Services for enhancing Consumer Satisfaction in Assam region
Web link: https://ieeexplore.ieee.org/document/11012535
20. Proposed CNN Model for the Classification of Plant Leaf Disease
Web link: https://ieeexplore.ieee.org/document/11140202
Research Paper Publications
Tech-Driven Sensory Marketing: Integrating AR/VR, IoT, and OVR to Decode Consumer Emotions
Afsha Matloob
Faculty, EU Global
Research Paper:
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Applications of Integrated Circuit in Diabetes Management: Advancing Healthcare through Intelligent Devices
Mohammad Ibrahim Khan
Research Paper:
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Sustainable Futures: Exploring the Power of Mobile Technologies in Eco-Friendly Product Promotion
Arshi Naim
European Global Institute of Innovation and Technology, St. Julians, Malta
Research Paper:
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Adoption of Interactive Mobile Learning Technologies through the Lens of the Technology Acceptance Model
Dr. Kanika Gupta
President, EU Global
Research Paper:
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A Corpus-Based Analysis of Digital Communication Patterns in Mobile Messaging Platforms
Afsha Matloob
Faculty, EU Global
Research Paper:
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Digital Well-Being in Mobile Learning Technology: A Systematic Literature Review in Educational Environment
Shruti Jain
DBA Scholar, EU Global
Research Paper:
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Bridging the Green Gap: Mediators and Moderators of Public Awareness Campaigns on Sustainable Purchasing Behaviour in Oman
Prof. Dr. Lewlyn L.R. Rodrigues
EU Global Faculty
Research Paper:
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A Kernel-Level Quantum Operating System Architecture for Hybrid Quantum Classical Embedded Systems
Sasikumar C
EU Global Scholar
Research Paper:
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Gender and proximity marketing: Concept, antecedents, and effects
Afsha Matloob
EU Global Faculty
Research Paper:
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Impact of work-life balance (WLB) on employee retention and organizational performance across pan-Asian countries
Afsha Matloob
EU Global Faculty
Research Paper:
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The Impact of Peer Learning on Conceptual Understanding in Online Engineering Education
Afsha Matloob
EU Global Faculty
Research Paper:
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𝐅𝐫𝐨𝐦 𝐋𝐞𝐜𝐭𝐮𝐫𝐞 𝐇𝐚𝐥𝐥𝐬 𝐭𝐨 𝐌𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐖𝐨𝐫𝐥𝐝𝐬: 𝐀 𝐍𝐞𝐰 𝐄𝐫𝐚 𝐢𝐧 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧
Dr Kanika Gupta (Co-Author)
Founder – EU Global
Research Paper:
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Gender Representation in Engineering Education: A Multi-Year Analysis Using AISHE
Ms Shruti Jain
EU Global DBA Scholar
Research Paper:
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Y2K TO IOT – Paradigm Shift in IT Industry in Last 25 Years and its Application
Bhaskar Banerjee
EU Global DBA Scholar
Research Paper:
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