Master the mental models that drive high-tech consumer decisions with Professor Hakan Cengiz.
The Challenge
In a high-tech business landscape, “noisy data” is everywhere, but true insight is rare. Most marketing strategies fail not because of the budget, but because they fail to align with the actual psychological drivers of their customers.
The Masterclass
Join EU Global for an intensive MBA Live Session where we bridge the gap between academic theory and executive action. Led by Professor Hakan Cengiz, a global researcher and strategic advisor, this session will strip away the jargon to focus on the core of every transaction: The Human Mind.
What You Will Master:
- The High-Tech Roadmap: Analyze the specific role marketing plays in scaling technology-driven businesses.
- Mental Model Mapping: Learn to decode the decision-making drivers that your customers don’t even know they have.
- Precision Segmentation: Move beyond basic demographics. Use psychological metrics to group customers by behavior and intent.
- From Data to Decisions: Learn Professor Cengiz’s framework for turning complex feedback into “decision-ready” dashboards.
The Outcome
You will leave this session with a blueprint to align your organizational strategy with deep behavioral insights, ensuring your marketing is evidence-based and ROI-focused.
Meet Your Expert: Prof. Hakan Cengiz
“Marketing isn’t about what people say; it’s about why they act.”
Professor Cengiz is a renowned Marketing and Consumer Researcher who has held prestigious appointments in the U.S. and New Zealand. He specializes in connecting the “noisy” reality of everyday consumption with actionable, evidence-based recommendations. As a consultant, he helps global firms build the measurement systems that identify the true drivers of loyalty and satisfaction.
Who Should Attend?
- Aspiring MBAs looking to understand the “Human” side of data.
- Marketing Managers in the tech sector.
- Entrepreneurs looking for a more scientific approach to customer acquisition.
Event Details
- Topic: Psychological Foundations of Strategic Marketing & Consumer Insights
- Cost: Free
- Format: Live Interactive Masterclass + Q&A
