Navigating the Middle Layers: From Methodology to Methodological Choice
Date: 10th March, 2026 | Time: 16:30 – 18:00 CET | Location: Microsoft Teams
Strategy is the Bridge Between Philosophy and Findings.
In previous session , we peeled back the outer layers of the Research Onion to find your philosophical “Why.” Now, we move to the “How.” A DBA or PhD isn’t just a collection of data; it is a strategically designed investigation. Choosing the wrong strategy can lead to “data noise,” while the right strategy provides the clarity and credibility required for a Level 8 qualification.
In this session, we examine the critical middle layers of the Research Onion: Research Strategies and Methodological Choices.
What We Will Cover:
I. Selecting Your Research Strategy (The Master Plan)
We move beyond simple “interviews” to explore the professional frameworks that give your study its structure:
- Surveys & Case Studies: When to use them and why.
- Action Research: Solving real-time organizational problems.
- Grounded Theory & Ethnography: Diving deep into social and cultural behaviors.
- Archival Research & Experiments: Leveraging history and controlled testing.
II. The Selection Matrix
Learn how to choose a strategy based on your research objectives, access to data, and practical constraints. We help you answer: “Given my role and my industry, which path is actually feasible?”
III. Methodological Choices: Quantitative, Qualitative, or Both?
We clarify the technical differences that define your research design:
- Mono-method: A single, deep-dive focus.
- Multi-method: Using multiple tools within the same paradigm.
- Mixed-method: Combining the “What” (Quant) with the “Why” (Qual) for a holistic view.
IV. Ensuring Credibility
Using real-world case examples from business and sustainability, we demonstrate how these choices directly influence your data analysis and—most importantly—the credibility of your final findings in front of an examination board.
The Executive Outcome:
Leave this session with a clear “Game Plan.” You will transition from being a student of research to a Research Strategist, capable of justifying every design choice you make based on your specific professional context.
Who Should Attend?
