Title 1

Unpacking the Moments of Truth: A Phenomenological Inquiry into Emotional Touchpoints in Luxury Resort Experiences

Methodology 

Qualitative - In-depth semi-structured interviews and focus groups

Description 

This study explores the lived experiences of high-value guests in luxury resorts to identify emotionally significant touchpoints across the customer journey. Using a phenomenological lens, it examines how sensory, interpersonal, and service design factors contribute to memorable experiences and customer loyalty. The insights can guide experience design teams in curating emotionally resonant hospitality offerings.

Key References:

1. Li, K., Ji, C., He, Q., & Rastegar, R. (2023). Understanding the sense‐making process of visitor experience in the integrated resort setting: Investigating the role of experience‐centric attributes. International Journal of Tourism Research, 25(5), 491-505.
2. Murray, J. C., Harrington, R. J., Chathoth, P. K., & Khan, M. S. (2025). Exploring memorable experiences in luxury hotels. International Journal of Contemporary Hospitality Management, 37(1), 296-315.
3. Zabjesky, C., Barbosa, B., & Neves, S. (2025). The Role of Digital Touchpoints in the Five-Star Hospitality Customer Journey. In Effective Marketing and Consumer Behaviour Tactics for High-End Products (pp. 131-166). IGI Global Scientific Publishing.

Title 2

Modelling the Impact of Digital Personalisation on Customer Experience and Revisit Intention in Urban Boutique Hotels

Methodology 

Quantitative - Structured questionnaire survey with Structural Equation Modelling (SEM)

Description 

This research examines how digital personalisation features (AI chatbots, app-based room controls, customised services) influence various dimensions of customer experience (convenience, emotional satisfaction, perceived uniqueness), and how these in turn affect revisit intentions. SEM will test the hypothesised relationships and validate a conceptual model linking technology-enabled CEM and behavioural outcomes.

Key References:

1. Amoako, G. K., Doe, J. K., & Neequaye, E. K. (2023). Online innovation and repurchase intentions in hotels: the mediating effect of customer experience. International Hospitality Review, 37(1), 28-47.
2. Kokkhangplu, A., & Auemsuvarn, P. (2024). Understanding customer experiences insights in boutique hotels: a case study from Thailand. Cogent Business & Management, 11(1), 2413397.
3. Sornsaruht, P. (2024). An Investigation of How Hotel Image, Hotel Service Quality, Guest Loyalty, and Guest Experience Influence Luxury Hotel Guest Revisit intention in Thailand. Journal of Ecohumanism, 3(3), 1610-1625.

Title 3

Beyond Ratings and Reviews: Integrating Voice of Customer Analytics with Survey Insights to Redesign Experience Strategy in Chain Restaurants

Methodology 

Mixed Methods 

Phase 1: Text mining of customer reviews

Phase 2: Quantitative survey with SEM

Description 

This study combines text analytics of customer feedback from online platforms with a quantitative SEM-based survey to develop a comprehensive understanding of customer experience drivers in chain restaurants. It bridges qualitative sentiment analysis with empirically tested constructs like service responsiveness, food quality, ambiance, and brand trust - ultimately guiding data-driven CX strategy enhancement.

Key References:

1. Kitchens, B., Dobolyi, D., Li, J., & Abbasi, A. (2018). Advanced customer analytics: Strategic value through integration of relationship-oriented big data. Journal of Management Information Systems, 35(2), 540-574.
2. Aggarwal, A. (2021). Recipe for a Great Customer Experience: The Three Voices--Voice of Customer (VoC), Voice of Employee (VoE) and Voice of Process (VoP). In Crafting Customer Experience Strategy: Lessons from Asia (pp. 65-90). Emerald Publishing Limited.
3. Bonfanti, A., Vigolo, V., & Yfantidou, G. (2021). The impact of the Covid-19 pandemic on customer experience design: The hotel managers' perspective. International Journal of Hospitality Management, 94, 102871.

Title 4

Beyond Green Labels: Exploring How Frontline Employees Interpret and Implement Sustainability in Luxury Hospitality Settings

Methodology 

Case-based qualitative study using semi-structured interviews and thematic analysis.

Description 

This study investigates how hospitality staff at luxury hotels make sense of sustainability directives and convert them into practice. It explores tensions between sustainability ideals and service excellence, using in-depth interviews with hotel managers and employees across green-certified properties. The study contributes by uncovering practical challenges and cognitive framing used by industry insiders, making it valuable for sustainability policy design.

Key References:

1. Filimonau, V., Bai, L., Romanenko, A., Tarakanova, V., & Ermolaev, V. A. (2023). How employees perceive and (dis) engage with 'green' practices in luxury hotels. International Journal of Hospitality Management, 114, 103567.
2. Sourvinou, A., & Filimonau, V. (2018). Planning for an environmental management programme in a luxury hotel and its perceived impact on staff: An exploratory case study. Journal of Sustainable Tourism, 26(4), 649-667.
3. Pereira, V., Silva, G. M., & Dias, Á. (2021). Sustainability practices in hospitality: Case study of a luxury hotel in Arrábida Natural Park. Sustainability, 13(6), 3164.

Title 5

Modelling the Impact of Eco-Conscious Brand Image on Tourist Loyalty: A Study of Sustainable Resort Brands Using SEM

Methodology 

Quantitative survey-based study using Structural Equation Modelling.

Description 

This research develops and validates a model linking eco-conscious brand image, perceived environmental responsibility, tourist satisfaction, and loyalty in the context of sustainable resorts. Data is collected through structured questionnaires distributed to resort visitors. The model helps practitioners understand key antecedents and mediators of customer retention in sustainability-focused hospitality.

Key References:

1. Salleh, L., Delibasic, M., & Abrham, J. (2022). Destination environmental branding and sustainable eco-conscious consumer1. Transformations in Business & Economics, 21(2), 56.
2. Pan, Y. Green Loyalty: Unpacking the Emotional and Ethical Bonds between Hospitality and Eco-Conscious Travelers. Available at SSRN 4992557.
3. Wani, M. D., Ahmad Shah, S., & Ahmad Dada, Z. (2024). Eco-conscious tourism in India: Investigating the interplay between green hotel practices and traveller decision-making. Tourism and Hospitality Research, 14673584251334238.

Title 6

Balancing Preservation and Profit: A Mixed Methods Inquiry into Stakeholder Perspectives on Sustainable Practices in Heritage Tourism

Methodology 

Explanatory sequential mixed methods - quantitative survey followed by qualitative focus groups.

Description 

This study first measures the perceived effectiveness and acceptance of sustainable practices among local stakeholders (residents, business owners, tourists) in heritage tourism destinations through a quantitative survey. It then explores the nuances behind the survey results using focus groups with each stakeholder group. The dual-phase design provides both statistical evidence and contextual understanding of stakeholder trade-offs between cultural preservation and tourism revenue.

Key References:

1. Chong, K. Y., & Balasingam, A. S. (2019). Tourism sustainability: Economic benefits and strategies for preservation and conservation of heritage sites in Southeast Asia. Tourism Review, 74(2), 268-279.
2. Getz, D., & Timur, S. (2012). Stakeholder involvement in sustainable tourism: balancing the voices. In Global Tourism (pp. 230-247). Routledge.
3. Singh, P., Sharma, D., & Abdullah, H. (2024). Sustainable Tourism Practices: Evidence From Global Perspectives to Achieve Development Through Economic and Environmental Balance. In Sustainable Tourism, Part A: Balancing Conservation and Progress in a Dynamic Industry (pp. 169-182). Emerald Publishing Limited.

Title 7

Narratives that Travel: A Qualitative Inquiry into Storytelling Strategies in Destination Branding for Emerging Tourist Markets

Methodology 

Qualitative - Case-based, using semi-structured interviews and content analysis of destination campaigns.

Description 

This study explores how storytelling is strategically used by tourism boards and private operators to shape the perception of lesser-known destinations. By analysing interviews with destination marketers, creative directors, and travel influencers, it uncovers the narrative elements that drive emotional engagement and long-term brand recall. Ideal for professionals involved in tourism communication or brand management.

Key References:

1. Lund, N. F., Cohen, S. A., & Scarles, C. (2018). The power of social media storytelling in destination branding. Journal of Destination Marketing & Management, 8, 271-280.
2. Zins, A. H., & Abbas Adamu, A. (2024). Heritage storytelling in destination marketing: cases from Malaysian states. Journal of Heritage Tourism, 19(5), 669-681.
3. Bassano, C., Barile, S., Piciocchi, P., Spohrer, J. C., Iandolo, F., & Fisk, R. (2019). Storytelling about places: Tourism marketing in the digital age. Cities, 87, 10-20.

Title 8

Influence of Destination Image, Visitor Engagement, and eWOM on Revisit Intention: A Structural Equation Modelling Approach

Methodology 

Quantitative - Survey-based, using SEM for model testing.

Description 

This research examines the relationship between perceived destination image, visitor engagement on digital platforms, and electronic word-of-mouth (eWOM), and their combined effect on tourists' intention to revisit. Data can be collected through structured questionnaires targeting recent tourists or visitors. The SEM model offers empirical insights for refining digital marketing strategies and enhancing destination loyalty.

Key References:

1. Zaenab, A., & Sulhaini, H. S. A. (2019). The Effect of Electronic Word of Mouth in Social Media and Experiential Value on Destination Image Dan Revisit Intention after Earthquake in Lombok. Glob. J. Manag. Bus. Res, 19.
2. Harahap, M. S., & Dwita, V. (2020, November). Effect of EWOM on revisit intention: Attitude and destination image as mediation variables (Study in Pasaman Regency Tourism Destinations). In The Fifth Padang International Conference on Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020) (pp. 599-609). Atlantis Press.
3. Rahman, A., Farooq, N., Haleem, M., Shah, S. M. A., & El-Gohary, H. (2023). Exploring the pathways to tourist loyalty in Pakistani tourism industry: The role of destination image, service quality, E-WOM, and social media. Sustainability, 15(24), 16601.

Title 9

From Clicks to Connections: An Integrated Study on the Role of Virtual Reality in Enhancing Destination Experience and Marketing Outcomes

Methodology 

Mixed Methods - Quantitative survey (SEM) followed by in-depth interviews.

Description 

This research investigates how virtual reality (VR) tourism experiences affect tourists' perceived destination value, trust, and intention to travel. It uses SEM to quantify relationships and then supplements the findings with in-depth interviews of VR content creators and tourism marketers to understand the strategic and experiential layers of VR adoption in destination marketing. Suited for professionals exploring digital innovation in tourism.

Key References:

1. Huang, Y. C., Backman, K. F., Backman, S. J., & Chang, L. L. (2016). Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework. International Journal of Tourism Research, 18(2), 116-128.
2. Alyahya, M., & McLean, G. (2022). Examining tourism consumers' attitudes and the role of sensory information in virtual reality experiences of a tourist destination. Journal of Travel Research, 61(7), 1666-1681.
3. Neuburger, L., Beck, J., & Egger, R. (2018). The 'Phygital' tourist experience: The use of augmented and virtual reality in destination marketing. In Tourism Planning and Destination Marketing (pp. 183-202). Emerald Publishing Limited.

Title 10

Unpacking the Invisible Touchpoints: A Phenomenological Study on Service Quality Perception Among High-End Hotel Guests

Methodology 

Qualitative - In-depth semi-structured interviews and focus groups using phenomenological analysis.

Description 

This research explores the nuanced, often intangible elements of service quality from the lived experiences of luxury hotel guests. It focuses on emotional, sensory, and symbolic dimensions of service delivery, often overlooked by traditional metrics. The study aims to develop a deep understanding of how service encounters are internalised and what "quality" really means in elite hospitality contexts. Data will be collected from hotel guests and frontline managers to generate thematic insights for managerial application.

Key References:

1. Chen, Y., & Capener, D. (2021). Global Value Perceptions: The Case of Luxury Hotels. SAM Advanced Management Journal, 86(2), 32-3.
2. Ying, S. (2024). Guests' Aesthetic experience with lifestyle hotels: An application of LDA topic modelling analysis. Heliyon, 10(16).
3. Islam, M. S., Azizzadeh, F., Zupok, S., Babapour, H., Soboń, J., Rogozińska-Mitrut, J., ... & Jones-Esan, L. (2022). Service Employees' Expressions of Emotions in Restaurants: A Transcendental Phenomenology Study. Journal of Environmental Management & Tourism, 13(6), 1681-1796.

Title 11

Modelling the Drivers of Perceived Service Quality and Revisit Intentions in Experiential Tourism: A Structural Equation Approach

Methodology 

Quantitative - Structured questionnaire, Structural Equation Modelling (SEM).

Description 

This study develops and tests a conceptual model linking service quality dimensions (e.g., tangibility, responsiveness, empathy, personalisation) to tourist satisfaction and revisit intention in experiential tourism destinations such as eco-resorts and heritage stays. Data will be collected from domestic and international tourists through a structured survey and analysed using SEM to test mediation and moderation effects, offering actionable insights for improving service strategies.

Key References:

1. Tabaeeian, R. A., Yazdi, A., Mokhtari, N., & Khoshfetrat, A. (2023). Host-tourist interaction, revisit intention and memorable tourism experience through relationship quality and perceived service quality in ecotourism. Journal of Ecotourism, 22(3), 406-429.
2. Chi, X., Lee, S. K., Ahn, Y. J., & Kiatkawsin, K. (2020). Tourist-perceived quality and loyalty intentions towards rural tourism in China. Sustainability, 12(9), 3614.
3. Juliana, J., Sianipar, R., Lemy, D. M., Pramezwary, A., Pramono, R., & Djakasaputra, A. (2023). Factors Influencing Visitor Satisfaction and Revisit Intention in Lombok Tourism: The Role of Holistic Experience, Experience Quality, and Vivid Memory. International Journal of Sustainable Development & Planning, 18(8).